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Analyst, Business Science
Location: New York, NY
Job Overview:
We are looking for a highly motivated individual to join an experienced team of professionals who provide actionable marketing investment recommendations to our Fortune 500 company clients. The individual must be able to work well in a team environment, juggle multiple work assignments, and meet tight deadlines. The individual should have some experience in quantitative marketing research, including digital media and online advertising analytics. The individual should have strong interpersonal skills and show initiative on the job. Analyst must also be poised and comfortable interacting directly with clients, be a creative problem-solver, and be willing to take conceptual risks.
Job Responsibilities:
Data Management:
ÿ Access and Compile large volumes of custom and syndicated data from disparate sources into concise and precise information
ÿ Verify accuracy, develop databases, systems, and programs that facilitate econometric modeling
ÿ Ensure data quality and data documentation
ÿ Solve problems with internal and external clients on data issues
ÿ Determine information needs and sources of data
ÿ Develop new data sources and data management tools to ensure most effective methods are used
Data Analysis and Presentation:
ÿ Understand the business processes and leverage the procured knowledge in planning, execution and reporting
ÿ Produce visuals (charts, graphs) and presentations for summary trend statistics
ÿ Clearly and effectively communicate findings to clients
Statistical Modeling:
ÿ Assist in and formulate econometric models using regression analysis, multivariate analysis, Bayesian shrinkage, and forecasting models
ÿ Run ad-hoc “what if scenarios” and simulations to models and evaluate plans
ÿ Use SAS, SPSS, or SQL for data manipulation, analysis, modeling, and reporting
Job Requirements:
· Bachelor’s Degree is required, preferably in a quantitative field (statistics, economics, etc.) or with relevant coursework
· 1 -2 years related industry experience is required
· Additional experience or Master’s Degree is a plus
· Proficient in Excel and Powerpoint
· Basic understanding of industry research sources, such as Nielsen/IRI sales data or TV/online advertising data
· Some SAS programming (or other statistical programming language) experience is highly preferred
· Background in processing and analyzing information using statistical and econometric modeling
· Ability to handle multiple assignments and meet tight deadlines
· Solid problem-solving skills
· Strong interpersonal skills
For consideration, please submit resumes to Kimberly.cropper@groupm.com
GroupM has a commitment to diversity and inclusion that starts with our CEO and is embraced throughout the organization. We believe a diverse workforce makes for more in depth consumer insights and understanding. As an equal opportunity employer, we encourage diverse industry talent to explore our opportunities and help create truly effective marketing
Assistant Media Buyer - DRTV
New York, NY
Reports To: Media Planner and/or Media Supervisor
Experience: 0-1 year
GroupM Direct is the global media investment management company. We manage nearly one third of all media advertising expenditures globally. The GroupM Direct team services the GroupM operating companies – Mindshare, MEC, Maxus and MediaCom with full direct marketing services. GroupM provides clients with fully integrated media communications strategies that draw on the expertise of dedicated specialists in such areas as planning, programming, consumer insights, media metrics, digital media, and non-traditional media. GroupM operating companies consistently have been ranked by leading trade publications as the top performing agencies in their markets – including the U.S., Asia, and Europe.
GroupM offers core services in strategic planning and negotiation, in addition to specialist services in research and insight, digital, events, sponsorship, econometrics and analytics. This structure means that we can offer clients customized solutions that match their structure and requirements, nationally, regionally, or globally.
Job Overview:
This is an entry level position within the Direct Marketing group. The Assistant, DRTV Buyer specifically will deal with the analysis, and media optimization of Spot DRTV, National Cable DRTV and Syndicated DRTV schedules as well as DR Radio schedules and some Emerging Technology as it relates to DRTV creative. The primary responsibility is to learn the basics of Direct Response Broadcast, develop knowledge of necessary computer functions, (including CoreDirect, DDS and other in-house systems) and learn to utilize proper broadcast research tools.
Job Responsibilities:
• Analyzing syndicated research data to determine what networks/dayparts/stations will best reach the target audience
• Performing various calculations to determine projected audience delivery/ratings as well as response levels and call volumes
• Conferring with the other members of the media team – both planners and buyers - to meet client marketing goals and objectives
• Constructing post-buy analyses to determine actual delivery of the schedule—from both a Direct Response and Awareness basis
• Inputting and maintaining daily/weekly schedules
• Handling billing discrepancies with vendors
Job Requirements:
• Bachelors degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Although no media buying experience is required, an internship with an advertising/media agency is strongly preferred
• Basic Knowledge of Media
• Comfortable working with budgets and numbers
• Excellent verbal and written skills
• Strong quantitative and analytical skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Computer literate with proficiency in Excel, Word and PowerPoint
• Strong communication and people skills; positive attitude and team player
• Prior Knowledge of Media Tools and Donovan Data Systems is a plus but not required
For more information, please visit www.groupm.com.
To apply, please send resumes to Kimberly.cropper@groupm.com
GroupM has a commitment to diversity and inclusion that starts with our CEO and is embraced throughout the organization. We believe a diverse workforce makes for more in depth consumer insights and understanding. As an equal opportunity employer, we encourage diverse industry talent to explore our opportunities and help create truly effective marketing.
Planning Supervisor
New York, NY
Company Overview:
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,300 people in 55 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies.
Job Overview:
The Media Planning Supervisor manages all day to day planning/client service activity. Reporting to the Associate Planning Director, the Media Supervisor provides media planning recommendations internally and directly to the client. The Planning Supervisor oversees preparation of media plans and other deliverables, and supervises media plan implementation. The Media Planning Supervisor is also in charge of supervising the Media Planners and Assistants in executing media plans.
Job Responsibilities:
· Assist the Associate Planning Director in creating media plans, strategically and efficiently
· Assist the Associate Planning Director in setting overall direction for program planning and negotiating strategies ; Writing and Presenting presentations
· Initiate creative and business building ideas
· Oversee plan negotiations and media team activities ; Magnify the buying power of every dollar spent
· Maintain status reports to ensure efficient workflow in order to meet deadlines and write reports of key meetings
· Lead internal meetings with other departments and call on agency resources to strengthen ideas
· Build a comprehensive media knowledge base and synthesizes information into ideas
· Staff supervision, training and development as well as serving as a positive role model with a hard work ethic and vigorously reviewing all work to ensure high quality standard
· Maintaining client contact
Job Requirements:
· Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
· 5 - 7 years’ experience in media planning ( financial services experience or B2B experience preferred)
· Excellent written and verbal communication and presentation skills
· Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure ; Demonstrated critical thinking and problem solving abilities
· Strong negotiating skills and excellent attention to detail
· Strong relationship building skills which include maintaining positive client relationships
· Strong analytical abilities and quantitative skills, including math proficiency
· Ability to effectively utilize media research and reporting resources
· Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
To Apply: Contact Kimberly.cropper@groupm.com
GroupM and Maxus have a commitment to diversity and inclusion that starts with our CEO and is embraced throughout the organization. We believe a diverse workforce makes for more in depth consumer insights and understanding. As an equal opportunity employer, we encourage diverse industry talent to explore our opportunities and help create truly effective marketing.
POSITION: Media Planning Supervisor ( Franchise)
LOCATION: New York, NY
ABOUT US
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,300 people in 55 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies.
POSITION OVERVIEW
The Media Supervisor managers all the day to day digital media planning/client service activity for the assigned account. Reporting to the Associate Planning Director, the Supervisor also provides planning recommendations and offers resourceful problem-solving both internally and directly to the client. The Planning Supervisor oversees preparation of media plans and other deliverables, and supervises media plan implementation.
They will also participate in the recruitment and selection of junior staff and will ensure all direct reports master the skills and organizational savvy required for advancement.
DUTIES AND RESPONSIBIITIES:
· Lead and manage media planning and buying aspects of assigned account(s).
· Work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
· Develop strong relationships with clients and media owners.
· Manage the flow of client media-related issues - create solutions and resolve problems.
· Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues.
· Allocate budgets across media channels to meet client objectives.
· Maximize spends to meet or beat client cost and volume targets.
· Look to improve your clients’ accountability and ensuring that client data is sought out, reviewed and used comprehensively.
· Provide campaign effectiveness reports to client.
· Continually consider new initiatives and tests.
· Train and develop a team of planners and assistants
REQUIREMENTS:
· BA/BS degree preferably in Marketing, Advertising, Communications, Business or some related discipline
· 5 to 7 year’s experience planning integrated (including digital) media campaigns against client cost per customer, volume or return on investment (ROI) targets.
· Previous experience working with franchise accounts
· Experience working with local media across multiple markets
· Skill in directing media planning strategy to drive customers into local franchises
· Strong research skills and ability to learn details of several local markets
· Ability to work successfully with teams, handling multiple projects and meet tight deadlines
· Strong negotiating skills and excellent attention to detail
· Previous experience managing and leading a team on multiple projects; mentoring leadership style
· Strong analytical abilities and quantitative skills, including math proficiency.
· Solid understanding of online metrics, and strong analytical skills to create innovative solutions.
· Knowledge of interactive research tools such as Ad Relevance, @plan and Media Metrix.
· Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.
· Critical thinking and problem solving abilities.
To apply: contact Kimberly.cropper@groupm.com
GroupM and its agencies have a commitment to diversity and inclusion that starts with our CEO Robert Norman and is embraced throughout the organization. We believe a diverse workforce makes for more in depth consumer insights and understanding. As an equal opportunity employer, we encourage diverse industry talent to explore our opportunities and help create truly effective marketing.
Job ID: ODTA-WFD-O50710
Responsibilities include analysis and interpretation of public policy related to a workforce development program with specific emphasis on data definitions, data collection, data management, and reports that are needed to support the program. The Workforce Development Policy Associate will also provide technology assistance via telephone, e-mail, and webinar in resolving technical issues related to a national client tracking, performance management and reporting system to collect data from several nonprofit organizations (“grantees”) across the country.
Job ID: ODTA-MCLOS-O50709
Enrolls, evaluates and counsels families for participation in the Newark Mobility Housing Choice Voucher Program. Identifies property owners and managers with rental units in "Opportunity" (non-impacted) census tracts or neighborhoods of Newark and markets the Housing Choice Voucher Program to them.